MALIZIA, which Mirato continues to develop and support, is primarily targeted at the mass-market. It is a well-known brand and very popular with their target consumer, offering a wide selection of personal care products like body deodorants, soaps and washes for all genders.
Mirato is one of the main protagonists in the Italian market for personal hygiene and beauty, and the company is among the leaders in all the main segments of personal hygiene and hair care in which her brands are present.